Strategic Alignment

20 April 2018, Friday

Strategic Alignment in UAE, DUBAI and KSA


  • Learn the importance of aligning your organisation towards your strategy.
  • Succeed in vertically aligning your corporate strategy with business unit strategy.
  • Attainment of horizontal alignment across adjacent business units.
  • Communicate and diffuse the strategy map through cascading strategic objectives to your business unit.
  • Align individual performance of key stakeholders to the strategic objectives of the corporation.


In order for public organisations and private corporations to achieve an effective execution of their strategy, all their pieces need to be aligned. To maximize this alignment, companies need to work on different levels. Through vertical alignment, the top objectives are cascaded all the way through business and support units towards individual employees. By working through horizontal alignment, business units maximize synchronisation with each other and even more with external stakeholders to gain the necessary synergies for effective strategy execution.

You will learn how to align these organisational units through grasping concepts such as the Balanced Scorecard and the Strategy Maps, both vertically and horizontally, and creating efficiencies within the system that were once unnoticed. Concepts like cascading objectives, alignment, rewards and incentives, and sharing resources and costs towards creating more organisational values will be expounded upon.

This is an “action learning” course. You will not be listening to a one-to-many presentation. You will be actively engaged in the course. You will be asked to work on your own challenges, using your own examples and your own materials. Your course facilitators will provide you with the knowledge required to do the work. They will help and guide you through the process. Our expectations of you are to roll up your sleeves and get hands-on the problem.


This course is designed for people in private and public organisations, from analysts to managers and directors, who are seeking to either implement or refine their strategy management frameworks, and implement a strong strategic alignment within their organisations. It is also designed for organisations that seek to optimize their current structure and enable their most avid practitioners to mobilize their efforts based on the current best practices in business performance management.


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ilm_210x90Course officially Endorsed by the ILM
This course is endorsed by the Institute of Leadership & Management (ILM). Upon successful completion and assessment, participants will receive an endorsed certificate.